Building Your Event Website with Eventact

Oct 17, 2026 | 9 min read

• Lifecycle|
• How It Works|
• Structure|
• Predefined Sections|
• Free Sections|
• SEO|
• Step by Step|
• Domain|
• Organization Portal

The Event Website Lifecycle

Start fast, then increase the speed.

An event website has to launch quickly and keep changing in public. As speakers confirm, sponsors sign on, and the schedule solidifies, organizers need the site to reflect reality immediately.

Its core role shifts with the clock:

• Before: A marketing engine that builds trust, locks in dates and venue details, and drives ticket sales.
• During: A friction-free reference tool attendees can check on the move.
• After: A quiet placeholder and waitlist that holds momentum until next year.

How Eventact Websites Work

An Eventact website can draw on the information and settings in your event's modules. Connect a section to your event data - speakers, the agenda, registration - and it stays up to date on its own. You can also build pages the traditional way, writing or pasting your own content, and mix both approaches on the same site. For example, you might show your agenda as an image you upload instead of using the Eventact agenda editor.

Two things are shared across modules:

• Design (theme). Every event has one theme that sets its colors, fonts, logo, and button styles. This unified look flows through your website, registration forms, abstract submissions, and event app. Change the primary color once, and watch it instantly update everywhere.
• Event content. When you manage speakers, exhibitors, sponsors, sessions, or venue details in their Eventact modules, you enter them once and use them everywhere. For example, add a speaker in the agenda module and their profile can appear on your website, in the program, and in the event app - no double entry needed.

You control how your information comes to life: choose which pages to create, pick the sections for each page, and arrange or style them to match your vision.

So, what does this look like in action?

• Keep content fresh at its source. Update speakers in the agenda, tweak exhibitor details in their module, and adjust registration settings as needed. Whenever content connects to a website section, your site updates itself with no extra steps required.
• Shape your event's look with the theme. Any changes ripple across all modules that use it. For a unique touch, style individual sections differently when you want them to stand out.
• Build your website's structure your way: add new pages, choose which sections to display, and fine-tune their layout and style using the website builder.

Site Structure: Pages and Sections

A website is a set of pages, and each page is an ordered list of sections. You build the site by choosing pages, then stacking sections on each page.

• Pages show up in your top menu. Each one gets a "Menu Title" (the label and part of the URL) and an optional "Web Page Title" for browser tabs and search results - ideally between 30 and 60 characters.
• Internal pages are not in the menu but can be reached by a link - useful for a sponsor package or a hidden VIP page.
• Sections are the building blocks inside a page: a header banner, a speakers grid, a countdown, a block of text. Each section's "Title in page menu" adds it to the side menu as a jump link; leave it empty to keep it out.
• Languages. Each event language has its own set of pages. The default language sits at the site root; other languages get a two-letter prefix, such as /el/. Right-to-left languages switch layout automatically.

Every language repeats the same tree: pages inside it, sections stacked inside each page. A dashed page is internal and stays out of the menu.

Each page comes wrapped in a frame: a top bar with your logo and menu, a header banner, a footer, and a handy back-to-top button.

You control it all in Website > Pages. On the left, the "Pages and Sections" card shows a tree of your pages and their sections - just drag to reorder. On the right, "Add Pages and Sections" lets you add new pages, free sections, predefined sections, or even restore deleted ones. Preview your site on Desktop, Tablet, or Mobile, then click Save to make it live.

Predefined Sections

Predefined sections are ready-made displays for your event's existing content. Just drop in a section, and Eventact fills it with speakers, exhibitors, sessions, or tickets - always up to date as your event evolves.

Customizing Any Section

Open a section from the Pages tree (pencil icon) to change:

• Text - "Section Title" (the heading on the page) and "Static Content", a rich-text block shown under the title and before the automatic content.
• Menu link - "Title in page menu" adds a jump link to the side menu.
• Colors - under "Custom Style", set "Background Color" and "Font Color" to "Use theme color" or "Custom color", or add a "Background Image" (optionally "Scroll over background").
• Layout - "Add Column" for multi-column text, each column with its own background color, and an optional "Side image".
• What it shows - section-specific options, listed in the table below.

Tip: Save the section before adding images to it.

Section Types

The Content area (Website > Content) holds the material for gallery, articles, Q&A, links, statistics, and similar sections. It is marked "All modules" because the same content also appears in the event app.

Free Sections: Styled Text and Raw HTML

When no predefined section fits, use a free section. There are two kinds.

New Section (styled text). Drag "New Section" from "Add Pages and Sections" into a page. Write in the rich-text editor - headings, lists, links, images, tables. It follows your theme like any other section and has the same title, column, and color options. Use it for a welcome message, travel tips, a code of conduct, or accommodation details.

• Upload images as files rather than pasting them in. Pasted images make the section heavy and slow to load.
• Turn on "Keep custom fonts used in content" only if you set fonts inside the text on purpose; otherwise, the theme fonts apply.

HTML code (raw HTML). Add the predefined "HTML code" section and paste your own HTML. Use it for embeds the editor can't handle: a third-party form, a video player, a hotel booking widget, or a custom layout.

• By default, your HTML sits inside the normal section frame. Tick "Remove container" to output it with no surrounding wrapper, for full-width layouts.
• Your HTML appears as-is, so test it in the Desktop, Tablet, and Mobile previews.

For site-wide code - custom CSS or an HTML template that applies to every page - use Design > Custom HTML instead of repeating code in sections. The Header and Footer sections also accept custom HTML through their code-toggle icon.

SEO: How Search Engines Understand Your Site

Eventact handles the technical SEO for you. Every page is generated with the tags and structured data that search engines and social networks read, built from the event details you already entered.

What Eventact Adds Automatically

• Event structured data (JSON-LD). Each site carries a schema.org Event description: name, description, start and end dates, image, venue address (or online location), attendance mode (in person, online, or mixed), and your organization as the organizer. Google uses this to show your event in event search results with its date and place.
• Speaker and exhibitor markup. Speaker cards are marked up as people, with name, job title, and organization so that search engines can connect your speakers to the event. Exhibitor cards carry markup as well.
• Social sharing tags (Open Graph and X). Title, description, image, and URL, so a link shared on LinkedIn, Facebook, WhatsApp, or X shows a proper preview card.
• Page basics. Page title, meta description, keywords, canonical URL, favicon, and the search-engine visibility flag.
• Sitemap. A sitemap listing your menu pages in every language, at /sitemap.xml on a custom domain or /{code name}/sitemap.xml otherwise.

What You Control

The SEO page also connects tracking tools - Google Tag Manager, Google Analytics, Meta pixel, LinkedIn, Marketo, or custom code. These apply to the website, registration forms, abstracts, and the event app together. See Website Analytics for details.

While the site is still in progress, choose "On - Request search engines not to index this website". Eventact then marks pages as noindex and withholds the structured data and sitemap. Switch to visible when you launch, then submit your sitemap in Google Search Console.

Setting Up Your Website, Step by Step

Work in this order so each step builds on the last.

1. Fill in the event basics. In Project > Name & Titles, set the event name, description, and "Code name" - up to 40 letters and numbers, used in your site address. Set dates and venue under Project > Time and Place.
2. Set the design. Open Design (or Website > Settings > Design). Under "Colors and Fonts," pick a template and colors - or try the "AI Palette Generator". Under "Images," upload the logo, favicon, and header images (main header and a smaller mobile version). These apply to every module. See Design Guidelines.
3. Add your content. Enter speakers and sessions in Agenda, exhibitors and sponsors in Exhibitors, and ticket prices in Registration. For site-only material - gallery, articles, FAQ, testimonials, statistics - use Website > Content.
4. Create the website. Open Website > Overview and click "Start a Website". Choose "Create a New Website" or "Copy Existing Website" to reuse the structure of a past event. Set the status, then click "Create Website".
5. Build the pages. In Website > Pages, review the Home page Eventact generated. Drag in predefined sections, free sections, or new pages; open each section to adjust its title, text, colors, and options. Click Save.
6. Preview. Check Desktop, Tablet, and Mobile in the preview pane, then open the live site from the link at the top.
7. Set up SEO. Write the meta description and keywords in Design > SEO, upload the social share image, and add any tracking codes.
8. Connect a domain (optional). See Connecting Your Domain below.
9. Go live. In Website > Settings, set "Website Status" to "On - Visible to search engines" and turn on "Redirect to SSL version of the website".

Tips while you work:

• Setup mode (a "Website Status" option) shortens the cache so edits show immediately. In normal mode, changes can take about 30 seconds to appear. Switch out of setup mode before launch - it is slower for visitors.
• Embed a section elsewhere. From the Overview ⋮ menu, "Embed a section in external site" gives you code to show, for example, your speakers or agenda on another website.
• Overview shows website traffic for the last 7, 14, or 30 days.

Connecting Your Domain

Every site is ready to go instantly on an Eventact address. You can also assign it a custom domain, or set up a single domain for your entire organization's events.

The last part of the Eventact and organization addresses is the event's "Code name" (Project > Name & Titles). Without a code name, the numeric event ID is used.

Connect a Domain to One Event

1. Register the domain with any domain provider.
2. In Website > Settings > "Website Domain", enter the domain without https:// - for example, www.medconf2026.com.
3. Click "Get Instructions" (or "Email Me the Instructions" to forward them to your IT team).
4. At your domain provider, add a CNAME record: Name = your domain (e.g., www), Value = cws.eventact.com. For a root domain without www, point it to cws.eventact.com as your provider allows.
5. Back in Eventact, click "Test Domain". Once DNS points to Eventact, the Overview page shows "SSL issued" - Eventact creates and renews the HTTPS certificate automatically.
6. Turn on "Redirect to SSL version of the website".

DNS changes can take from minutes to a day to spread. Until then, Overview shows "Pending DNS referral". If your domain has a CAA record, it must allow letsencrypt.org, or the certificate cannot be issued. Each domain can serve only one event. For more detail, see Using Your Domain for Email, Website and App.

One Domain for All Your Organization's Events

With an organization domain like events.yourcompany.com, each event site lives at events.yourcompany.com/{code name}, while the domain's root becomes your event portal. Adding new events is effortless - no extra DNS setup needed.

To set this up, add a CNAME from events.yourcompany.com to cws.eventact.com, then contact Eventact support to activate your organization's domain.

The Organization Portal: A Directory of Your Events

The organization portal is your public showcase, listing all your events in one convenient place. Visitors can search, browse upcoming events, and revisit past years. Each event card opens its own website with a single click.

Where it lives

• On the Eventact address: ws.eventact.com/c/{your company name}
• On your organization domain: the domain's root, e.g., events.yourcompany.com

What visitors see

• Your header and an optional welcome text, with a "find event" search box
• "Upcoming Events" as a grid of cards: image or logo, title, description, date, and address
• Past events below, loaded one year at a time with a "Previous events {year}" button
• A footer with your organization's name, logo, contact details, and social links

Set it up

1. Choose which events appear. In each event's Project > Name & Titles > "Event Directory and Classification", tick "Show in public event list". Optionally tick "Show in the featured event list" and assign subjects.
2. Open the company menu Assets and Setup > Event List (company admins only). Set "Language", "Event type label", "Heading above the events", "Welcome text", and optional "Header HTML".
3. Set the look through your company's Master Event - the portal uses its colors, fonts, and images.
4. Click "View the page" to check the result. Changes can take a few minutes to appear.

With an organization domain, your portal becomes a single branded home at events.yourcompany.com, putting every event's site just one click away.

Next Steps

Start by setting up your event theme, then build your website pages and choose the sections each page should display. Keep event information updated in the relevant module, and use the website builder to control how it's presented.

For more guides and practical instructions, visit Eventact Pro or contact Eventact Support if you need help.